The Arbor Club Apartments are located in central urban Pensacola. Prospective residents can see detailed floor plans and pricing, a list of amenities, photos, and a map to the property. They can also review information on renter qualifications and how to rent, and they can print rental applications and pet permits. Residents can use the Web to enter repair requests and make personal announcements (which are screened by staff). The site also offers a list of important area phone numbers and information on area schools and recycling centers.

Through the 'back-office' component of the Web site, the apartment manager is able to control much of the information which appears online (office hours, phone numbers, e-mail address, prices, deposits, fees, and availability of units). Management also screens announcements and controls a database housing repair requests.

ArborClub.com came up fourth in the list in a Google search for "Arbor Club". Because there are usually hundreds of thousands of results listed, being top ranked greatly helps a site get noticed and brings traffic to the site.