Introducing Web Poynor

Welcome to Web Poynor. We have been developing software for business, government, and education for 40 years. Since 1999, we have concentrated on developing data-based Web solutions.

We create custom Web site projects, providing a full range of e-Commerce, database, content development, and graphic services. Our sites attract attention, add value, and set our customer's messages apart from their competition.

We have the skills, the technical solutions and experience to create an effective site that meets your unique needs. Unlike many developers, we work from your requirements forward, rather than trying to retrofit a general-purpose system to meet your needs. Please contact us to discuss your project and learn what we can for you.

Hugh Poynor taught e-Commerce at the University of Texas at Austin for five years and has over 40 years in software development and management. Lee Poynor provides communication, content development, information flow, and graphic design for our projects.

What Web sites do

You may not be aware of how versatile the Web has become. It has created new forms of commerce that are causing the Web to evolve even further. Web alliances and partnerships have transformed sole-source business into a broader enterprise. Here are some ways the Web can help a company (or other organization) today.

  • Heighten awareness of company and mission
  • Shape the company/product image
  • Influence opinion and distribute news
  • Enhance company/product loyalty
  • Describe services and how to obtain them
  • Increase brand, model, features, and size awareness
  • Provide information and referral among partners
  • Provide an online sales revenue channel
  • Direct customers to nearby outlets for in-store shopping
  • Reach an audience for market research surveys
  • Create a platform for launching new products
  • Reduce expense of customer service
  • Increase services without increasing costs
  • Provide a clearinghouse for sharing common information
  • Gather information through online questionnaires
  • Administer tests
  • Entertain with music and videos

After a Web site is complete

When your Web project is complete, you should add its URL to these standard paper items.

  • Business cards
  • Letterhead
  • Yellow pages
  • Business checks
  • Invoices
  • Sales receipts
  • Packaging
  • Classified ads
  • Newsletters

Announce the site in standard promotional efforts and register it with search engines.

  • Answering machine message
  • Logo near your facility entrance
  • Ball point pens
  • Direct mail items
  • Radio and TV spots
  • Press releases
  • Ads or lap cards in magazines

Our working principles

  • Specify concrete objectives for the site
  • Identify (a) what visitors want and (b) expect from the site
  • Organize and refine page content around (a) & (b)
  • Structure pages that support a clearly organized site
  • Help readers find information quickly and easily
  • Use meaningful headings frequently
  • Make sure nothing important is more than 2-clicks away
  • Work on appearance after finalizing and structuring content
  • Strive for coherence and consistency
  • Build search engine hot spots: meta, title, heading and link tags
  • Speak the intended user's language
  • Use the second person, active voice,
  • Expect visitors to scan, not read
  • Get organized, write clearly, be brief
  • Use an inverted pyramid structure: put conclusions first
  • Don't dilute information by saying too much
  • Use half the words you would on paper
  • Omit needless words
  • Closely follow accepted rules of writing
  • Write, rewrite, and spell check

Completed projects

OppositeStrengths.com

HFpoa.com

ArborClub.com

GaeasTears.com

ClassAnytime.com/cis3312

ClassAnytime.com/mis310

ClassAnytime.com/mis333k

 

OppositeStrengths.com

Explore your own personal strengths and learn how to improve your business and personal relationships. The Opposite Strengths theory grew from the popular work of two organizational psychologists who have developed their theory over 40 years of consulting and training.

Participants in one- and two-day seminars use OppositeStrengths.com to complete questionnaires, network with other participants and colleagues, and to provide analysis and reporting. Seminar organizers use the site to enroll participants, monitor their networking activities, and print statistical reports for use during seminars. An expert system was written to generate personal and relationship reports. The site has an extensive database, credit card processing and sales analysis.

OppositStrengths.com came up second in the list in a Google search for "opposite strengths". Because there are usually hundreds of thousands of results listed, being top ranked greatly helps a site get noticed and brings traffic to the site.

HFpoa.com

This is the Web site of the Heron's Forest Property Owners Association. Heron's Forest is a community of 184 homes in southern Pensacola, Florida. Built beginning in 1998, the development has a five-acre nature conservancy, a swimming pool, tennis courts, and beautifully landscaped common areas.

The Web site includes: a custom search engine for seeking information on deed restrictions and community policies; a timely community news; links and contact information for the property manager; archived material on topics of community interest (e.g., Hurricane Ivan in 2004); and an automated means of requesting supplies from the property manager. Residents contribute fresh content to "Chefs Corner," "Gardening notes," and "Business & Services" pages. The latter page helps residents find local vendors that have earned high regard by doing good work (painting, landscaping, computer repairs, and so forth) for other residents. A side effect of HFpoa.com is increased communication among neighbors.

Hugh, as a former Heron's owner and board member (and developer), we wanted so much and failed several times to get a community web and news network going. I have never, never seen anything close to the Pulitzer you have created. Keep up the great work. Regards, Dick Baker

HFpoa.com came up first in the list in a Google search for "Heron's Forest". Because there are usually hundreds of thousands of results listed, being top ranked greatly helps a site get noticed and brings traffic to the site.

ArborClub.com

The Arbor Club Apartments are located in central urban Pensacola. Prospective residents can see detailed floor plans and pricing, a list of amenities, photos, and a map to the property. They can also review information on renter qualifications and how to rent, and they can print rental applications and pet permits. Residents can use the Web to enter repair requests and make personal announcements (which are screened by staff). The site also offers a list of important area phone numbers and information on area schools and recycling centers.

Through the 'back-office' component of the Web site, the apartment manager is able to control much of the information which appears online (office hours, phone numbers, e-mail address, prices, deposits, fees, and availability of units). Management also screens announcements and controls a database housing repair requests.

ArborClub.com came up fourth in the list in a Google search for "Arbor Club". Because there are usually hundreds of thousands of results listed, being top ranked greatly helps a site get noticed and brings traffic to the site.

GaeasTears.com

Gaea's Tears is a novel by Morgan Law that defies placement in any one genre. Horror, suspense, sci-fi, occult, fantasy, and even romance 'readers' will all find themselves at home. The story is gripping, and the characters capture one's emotions. Avid readers of the spooky stuff with things that go bump in the night should definitely take a look. GaeasTears.com allows visitors to read a brief description of the book, get a look at Alyson Hill's powerful cover design, and link either to Amazon.com or the publisher's direct Web site to order a copy of the book.

GaeasTears.com came up eighth in the list in a Google search for "gaea's tears". Because there are usually hundreds of thousands of results listed, being top ranked greatly helps a site get noticed and brings traffic to the site.

ClassAnytime.com/cis3312

This large, interactive Web site was developed by Dr. Hugh Poynor for teaching his upper-division college students to design and develop Web projects. Pedagogical innovations within the site, termed "active-learning pages," make the most of the Web's potential for providing colorful, lively learning activities and powerful information lookup.

The site contains 44 chapters (Web pages) averaging 3000 words each, 150 support pages, and 610 graphic images. Extensive navigational aides include a dedicated site search engine, a site map with 1290 hyperlinks into the site, and extensive pull-down menus.

Use of this Web site as the core teaching and learning tool supports teaching by providing clear topic outlines and working examples for lectures. Because students have built-in lecture notes available on the Web, they can pay closer attention during lectures. More important, the content is carefully structured to provide advanced organizers and opportunities for students to apply, reinforce, and integrate new material online with immediate, explicit feedback. A total of 104 active-learning checkpoints, 22 live tryouts for student markup, and 385 randomized multiple choice mastery questions (scored online) are embedded in the content. Enhancement of traditional instructional methods with the new Web technology increased teaching/learning efficiency so much that several topics could be added to the course.

ClassAnytime.com came up first in the list in a Google search for "class anytime". Because there are usually hundreds of thousands of results listed, being top ranked greatly helps a site get noticed and brings traffic to the site.

ClassAnytime.com/mis310

Developed by Dr. Poynor for use in his college course titled Introduction to Management Information Systems, this Web site provides students with an overview of the influence and strategic role of MIS technology on business. Key computer and information systems concepts are covered, and the most popular software tools currently available are described. Emphasis is placed on using technology to deliver business solutions.

ClassAnytime.com/mis333k

This site was constructed by Dr. Poynor to support his college course titled Introduction to Business Systems Development. (MIS 333k). This is a systems development class that uses Microsoft's Access database, Visual Basic, xhtml, and ASP. Because the course deals with advanced object oriented concepts, course work in database concepts and introductory programming are required prerequisites.

The extensive online reference materials (SQl syntax, DOA-ADO recordsets, combo & list box techniques, and lecture notes) attract traffic from all over the world to the site.

Office Location

9915 Rail Cir.
Pensacola, FL 32507

Phone: 850.492.3703

Hugh Poynor, Ph.D.     Hugh@webpoynor.com

Lee Poynor, Ph.D.     Lee@webPoynor.com